Team Creativity

Outline of Ad-Creation Creativity Strategy Workshop (ACSW)

Ad-creation Creativity Strategy Exercise

• Creating an effective ad requires a full understanding of the corporate strategy and positioning followed by a willingness to defy convention and portray the value proposition in a witty, creative, and novel manner.
• The ACSW will comprise a full day Workshop for all participants, followed by another Review Session.

• Workshop-Day. During the day portion of the Workshop proper, the participants will review corporate strategy and translate strategy to textual and visual messages:
  • Review the Values Discipline and positioning
  • Conduct a Customer Value Mapping exercise
  • Learn various of SCAMPER that underpin management innovation frameworks like Blue Ocean
  • Learn and apply creativity techniques to transcribe a business message into the language of creatives
• The participants may be organized into competitive teams to foster a spirit of friendly competition. Team Creativity will facilitate the rules and execution of the Ad Creation Challenge
• Review Session. The post-workshop review session will be a week or two weeks after the Workshop. During this session, Team Creativity will:
  • Review the events of the workshop- what worked, what didnot
  • Facilitate discussion about
    • Teamwork
    • Creativity
    • Breakthrough thinking
    • Corporate Strategy
    • Positioning
  • Present professionally enhanced versions of corporate commercials envisioned by the participants.

Benefits of the Ad-Creation Creativity Strategy Workshop (ACSW)

• Empowering Employees. Why pay costly advertising agencies to come up with slick ads. Let your employees drive the creative process and develop total ownership of your corporate strategy and message. You might even save a shipload of money.
• Experiential Fun. Relive the thrill copywriters experience creating an effective branding statement and vision. Understand the importance of the Pitch. Great ideas poorly pitched go nowhere.
• Team Building. We organize the tournament to ensure that teams support team strategy and win by doing so.
• Transform Corporate Strategy. Participants get to challenge and process and rebuild the corporate strategy. Nothing is sacred during the process of ideation. Just so as to be able to get a cogent and updated message across to customers and target audiences.

For More Information

This workshop is ideal for 12 – 24 people.

Please contact wooner@teamcreativity.com for more information